If you’re looking to sell a gun, you need to know how much you want to list it for. Getting the price right is vital: advertise your gun for too much money and you won’t get any takers; sell a gun cheaply and you walk away from what could be a decent sum.

Do your research
You should start by researching how much similar guns – and guns in an equal condition – are being sold for. Looking at the guns for sale on ShootingUK Marketplace or in our shooting magazines is an easy way to get a feel for the market.

Should your gun command a higher price?
Is there something special about your gun that means it deserves a higher price tag? It could be in fine condition, or only fired a few rounds, or has a unique history. If you can, try not to be sentimental about the value you attach to the gun. Other people might not share your view.

If these selling points aren’t enough to drive up the asking price, you should make sure you include them in your gun for sale advert. The more detail you can give in your advert description, the more successful it will be.

Do you want the right price or a speedy sale?
You need to decide if it’s more important to sell a gun for the right price, or sell your gun fast. If you will only part with your gun for the right price, you must be prepared to wait for the right buyer. Of course, if you’re looking to sell your gun quickly, you must be prepared to lower your price if you don’t have any immediate takers.

Don’t be greedy
If you ask for too much money, your gun probably won’t sell

Advertise your gun for sale
When you’ve decided on a price, it’s time to consider the best way to advertise the gun. It would be smart to sell your gun for free on a website that attracts 25,000 people every month (we’ll give you a clue: it’s ShootingUK Marketplace). You can also advertise your gun for free in Sporting Gun’s Shopfront section every month.

With ShootingUK Marketplace you can book print adverts in our market-leading shooting magazines: Shooting Times, Sporting Gun and the Shooting Gazette. There are plenty of guns for sale websites online that list second hand gun adverts too.

Review your price
If you sell a gun on ShootingUK Marketplace, you can edit the advert at any time. This allows you to drop the price if no one is taking the bait. You can also edit the description, if you find you need to include more information.

Need help in making your advert more successful? This helpful guide is full of suggestions.