The belief that everyone should have the opportunity to purchase luxury, ethically sourced, eco-friendly and solely British made knitwear are Plum of London‘s founding principles. Our AW13 Collection has been created using pure Royal alpaca yarn sourced from South America, resulting in a range of knitwear and woven accessories possessing qualities and benefits unsurpassed by any other luxury yarn, natural or otherwise. Our men’s and ladies snoods are the perfect stocking filler and can be worn shooting, riding and skiing among many other activities.

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At Plum of London, we believe in sustainable fashion and distance ourselves from the ‘fast-fashion’ mentality that seems all too prevalent in today’s society. The incredible benefits of Royal alpaca yarn combined with our British manufacturing allow us to achieve this. Our designs are of a contemporary style yet offer a classical element which ensures that our garments will never go out of fashion.

Royal alpaca yarn has been used in our knitwear range because it is warmer, stronger and just as soft as cashmere. It possesses excellent thermal, water repellent, hypoallergenic, and breathable qualities whilst also remaining smoother and lighter than silk. Once you experience the quality of our products, we’re sure you’ll never want to wear any other yarn again.

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