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You would never have seen venison sausages in a supermarket 20 years ago. Game was a luxury. While grouse will always be expensive, a deer yields lots of cheap cuts. It took a revolution to put venison into supermarket chillers.
My theory is that the BSE/vCJD — known as mad cow disease with a variant that passed into humans — scandal started it. The disease in cattle was a tragedy and expensive to taxpayers, but it did highlight the problems in the meat industry. Meat eaters who shunned intensively farmed meat began seeking out prime cuts with provenance in their local butcher shops, so developed more diverse tastes.
You probably do not need this history lesson, but for me it is interesting how some producers responded. You can buy British-made venison sausages, a cheap source of meat, at £3 for 300g (six sausages) in Morrisons. They are made by Highland Game, a company started in 1997 by the Danish entrepreneur Christian Nissen. At the time Nissen simply wanted to popularise wild venison — the UK was exporting an astonishing 95% of deer meat in those days. He could not have foreseen the explosion of interest in alternative meats as a result of the later food scandals, but he was certainly on to something.
Irrespective of the need for beef alternatives in those years, venison has always had the distinction of being a healthy, natural food. The popularity of venison sausages, their present status as a supermarket standard, is a positive outcome. This recipe is based on one given to me by my aunt, which I used to make with garlicky pork sausages. The warm potato salad is especially comforting in the still-chilly months.
For the pickles:
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