It's time to recognise the excellence and talent within the fieldsports industry

It’s been a tough year for everyone and so it has never been so important to stop and acknowledge the companies and individuals who make the UK fieldsports industry such a vibrant community.

Here we highlight the incredible contributions our sector has made during the past year. The people and products chosen as the winners in their category have been selected by our panel of high-profile judges and by public vote. All will receive a trophy for display.

 Claire Haskett, marketing manager of John Rothery commented: The Great British Shooting Awards allows shooters the ability to see the latest and best products all in one place. It’s also great to get the public involved in the process, to give credit to the excellent retailers, shooting grounds and ambassadors we have in our great sport. For us, it’s nice to be able to label any of our products with the ‘shortlisted’ badge which can only help to raise its profile.”

Winning at the prestigious Great British Shooting Awards gives companies a tremendous boost, it keeps clients and employees happy and motivated, boosts reputations, benchmarks against competitors and gives products the recognition they deserve. So we’re delighted to announce the winning parties here.

Great British Shooting Awards 2021 winners 

Shooting apparel of the year – Harkila Pro Hunter jacket

Rifle ammunition of the year –  Sako Powerhead Blade 

Shotgun ammunition of the year – Hull Cartridge High Pheasant Extreme

Optics product of the year – over £1,000 – Nightforce NX8 Rifle scope 

Optics product of the year – under £1,000 – Hawke Sidewinder Rifle scope

Night vision product of the year – Pard NV008P Night Vision Rifle scope

Rifle of the year – CZ 457 

Airgun of the year – Air Arms Ultimate Sporter R

Shotgun of the year – Beretta 694

Retailer of the year – Sportsman Gun Centre

Gamekeeper of the year – Paul Childerley 

Professional stalker of the year – Chris Dalton 

Outstanding contribution to conservation – Duke of Northumberland 

Innovative product of the year – The Original Clone Gundog Dummy

Lifetime achievement – Charles Nodder