As the world’s largest game fair, the spectacular event boasts the most comprehensive outdoor shooting exhibition to be held anywhere in the UK.

With all types of shooting on display, you can compete, have a go, see international competitors in action and shop for the very best accessories.

As one of the busiest parts of the CLA Game Fair, Gunmakers Row has all the latest products and services available from renowned gunmakers and leading importers.

Of particular note this year is leading distributor Edgar Brothers. The Cheshire-based team is planning to have a dedicated custom gun area on their stand, so that visitors can discuss creating their dream rifle or shotgun with manufacturers.

Reloading fans will be pleased to hear that Edgar Brothers will also have a huge reloading display, with Jason Hornady on hand to answer questions.

With more than 150 stands, all your favourite retailers will be showcasing their wares, including Wentwoth Shooting Supplies, A1 Decoy, Albion Sporting and Arrow Laser Shot, to name but a few.

Clay Line
The Clay Line offers an exciting selection of daily competitions, demonstrations and have-a-go events to watch or take part in, organised by champion clay shooter John Bidwell.

Not only will he be running a 40-bird competition across eight stands, but there will be “Pay ’n’ Clay” for those who fancy smoking some clays with a bit of instruction. Bring your own shotgun, or borrow one on the day.

The airgun area, organised by the Airgun Manufacturers Trade Association (AMTA), is one of largest airgun exhibitions in the country and a must for anyone interested in the sport.

AMTA Chairman Peter Martineau said this year’s airgun area is set to be better than ever before.

“The CLA Game Fair’s world renowned airgun exhibition is the premier window for the airgunning community to see all that is new and exciting,” he said.

There is an extensive programme of events, competitions, have-a-go stands and expert tuition for all levels of experience and ages.

The Airgun Training and Education Organisation (ATEO) will be running a dedicated shooting range for youngsters under 12 so shooters can plink away in a safe area under the watchful eye of an instructor.

ATEO Chairman David Mills said: “We regularly attract children aged as young as three to our stand, wanting to have their first positive experience with an air rifle.

Not only do we teach them how to shoot, but we also discuss safety and the law with every child. Our stand provides an invaluable resource for the sport of shooting.”

Want to try a particular airgun before you buy? No problem – the ranges are the ideal place to test-fire all your favourite brands alongside the gunmaker or importer.

There is also a large exhibitors’ area, where the leading airgun manufacturers are displaying the latest guns and accessories.

Sussex-based Air Arms will be marking their 30th anniversary at this year’s CLA Game Fair.

To celebrate, the firm will be displaying for the first time a limited edition version of its S510 rifle.

Air Arms is also hoping to launch the highly anticipated FTP900, which has already prompted a great deal of interest and curiosity. Furthermore, the dynamic team will be running a high-octane shooting competition with cash prizes. Competitors will have 10 shots at eight metal targets at varying distances – all done against the clock!

Tickets will also be on sale for their birthday shoot in September.

For those visitors wanting to stock up on new kit, Pellpax Target Sports will be on hand to provide you with all the big air rifle brands including Brocock, BSA, Gammo, SMK and Weihrauch.

As well as rifles, the Norfolk-based retailer will be bringing every imaginable air rifle accessory including scopes, mounts and targets.

City Shots
New to this year’s CLA Game Fair is the chance for businesses to participate in the corporate shooting competition, City Shots, on Saturday, 20 July.

It offers businesses a chance to take part in a hugely prestigious shooting event and enjoy a full day of VIP hospitality as well as receive company branding and accreditation.

A team of four will compete against entrants from other businesses taking part in the competition, and will comprise three different traps, finishing with a flush.

There will be three clay line stations and the flush will take place in the Shooting Grandstand on the Clay Line.

On top of a superb day out for all the participants, the winning team will receive the highly coveted City Shots Trophy!

Shooting Organisations
This year, the Countryside Alliance (CA) stand is going to be more shooting-focused than ever before.

Shooting Campaign Manager, David Taylor, says: “Every type of sporting shooting will be featured on the stand, from grouse butts to duck ponds, along with game cooking demonstrations and tastings from our Game to Eat chef Lee Maycock. Shooting tuition will also be available on the clay line.”

“In addition to shooting, the stand will also showcase other fieldsports with hound parades, ferrets and bird of prey demonstrations and most important of all, a private bar and restaurant which is open to all CA members. It really is the one place to come and learn about fieldsports and the issues we face and the work of the Countryside Alliance.”

BASC Head of Marketing and Membership Services, David Ilsley, says: “As always, the popular BASC coaching line will provide one-on-one tuition with shooting lessons available for both new and experienced shots. Come and see us to brush up on your technique with a BASC shotgun coach.”

“We may be able to help with the free-to-use BASC GoShooting service, come to the main BASC stand to find out how it works and what’s on offer. If you are a woman looking to get into shooting, the Shotgun and Chelsea Bun Club, supported by BASC, will be at the CLA Game Fair on the main BASC stand too with a range of planned days and activities.”

“All of BASC’s expert departments including firearms, deer management, gamekeeping, and conservation will be there to offer advice, so come along and have a chat with friendly, like-minded shooters; here to help you!”

Gamekeepers Row
Gamekeepers Row is also one of the most popular areas and is ideal for anyone involved in shoot management. With fantastic displays from BASC and the National Gamekeepers’ Organisation, and new interactive displays from the Game Farmers’ Association, visitors are sure to leave informed on all aspects of gamekeeping and the management of a successful shoot.

For those readers planning to take along their gundogs, the CLA Game Fair offers a fantastic line-up of world-class canine events.

From novice handling sessions to watching some of the country’s best gundogs compete, the CLA Game Fair has once again expanded the show’s Gundog Area.

Plus, for the first time ever, the search is on for the CLA Gundog of the Year, which is aimed at the country’s leading handlers and open to all breeds of gundog.

For tickets, please visit or call the ticket hotline, which is open till 13 July, on 0844 776 7777.

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