The project has, predictably enough, faced problems stemming from its subject matter.
Originally the designs featured a hand engraved Beretta shotgun, however the Public Carriage Office (PCO) did not approve of: “images with guns for display on/in London licensed taxi cabs.”
The artwork was declined for a second time after an appeal, along with the use of shotgun advertising on the inside of the vehicle.
Now featuring a new design consisting solely of Beretta branding and Beretta Gallery advertising, this eye-catching taxi will be in circulation around London for the next year.