The Harkstead Estate raised £5,000 for East Anglian Air Ambulance (EAAA) during the season in 2016, with a unique idea


A gamekeeper suggested that white pheasants were used on each shoot. Each time a white peasant fell to the gun the other shoot guests were encouraged to donate £10 each, which raised £80 per bird. No guest ever declined to contribute.

In total the Harkstead shoot has raised more than £15,000 for the East Anglian Air Ambulance over previous years.

A cheque for £5,000 was presented to the charity by Richard Matthews. Richard is the founder and former owner of Oyster Marine yachts, who flew into the base at Norwich Airport by helicopter for the ceremony.

Richard said “The shooting community generally have the highest regard for air ambulances, while hoping that their services won’t be required.  It is great to know that when you need them they will be there and we are happy to play our part in making this happen. The aim this season is to beat the £5,000 we raised last season.”

East Anglian Air Ambulance

The charity provides its lifesaving service every day of the year and is funded by the people of East Anglia.

  • Doctor/critical-care paramedic teams treat patients with life-threatening or life-changing emergencies at the scene of their accident or emergency. (we take the emergency department to the patient).
  • Patients are transferred to the appropriate hospital rapidly, when necessary.
  • The EAAA can fly to the most inaccessible places and to anywhere in East Anglia, within 25 minutes.
  • Two dedicated air ambulances are operated, 365 days a year, across Bedfordshire, Cambridgeshire, Norfolk, and Suffolk.
  • In 2016 the fundraising target was just over £11 million, to maintain the fleet of helicopters and the extended service into the hours of darkness.
  • The EAAA works in partnership with the East of England Ambulance Service NHS Trust (EEAST), Essex and Hertfordshire Air Ambulance Trust (EHAAT), Magpas, and Norfolk and Suffolk Accident Rescue Services (NARS/SARS) to provide a comprehensive service across all six counties.
  • Crews are specially trained doctors and critical-care paramedics, who play a crucial role in the provision of trauma care throughout the region.


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