The Scottish Venison Working Group (SVWG) has revealed the date of the launch of its campaign to encourage consumers to eat Scottish venison. Eat Scottish Venison Day will be held on 4 September to raise the profile of Scottish venison in the UK. SVWG’s Stephen Gibbs explained: “This is the first time that all Scotland’s main producers of wild and farmed venison have joined together to put their product firmly on the map. We have a distinct edge in promoting the venison that we produce as being Scottish and that is at the heart of this awareness campaign.”

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