This is the beautiful game

In celebration of Great British Game Week 2023, Eat Wild partnered with a hospitality company to put wild meat on the menu of the executive boxes at West Ham United’s London Stadium and Arsenal’s Emirates Stadium for the first time. 

Louisa Clutterbuck, CEO of Eat Wild, said: “This is a landmark moment — to get game on the menu of two such prestigious stadiums is a real win as we are showcasing the high-welfare, sustainable meat to a completely new audience. 

In preparation, Eat Wild took the hospitality company, Delaware North, to an estate in Warwickshire to give the chefs first-hand experience of countryside management methods and field-to-fork dining experiences. Those involved were also educated about the practices involved in rearing and harvesting wild meat and the multiple benefits they have for the countryside as a whole. 

Gary Foakes, executive head chef at the London Stadium said: “We were thrilled for the whole team to be working with some amazing wild, local and sustainable product… and help educate people about the multiple benefits of eating it.” 

David Holder, head chef of culinary at the Emirates Stadium, added: “It was a refreshing experience. [Game] proved so popular we actually sold out 10 minutes before kick-off.”