WWT’s film is ‘misleading and inaccurate’ says BASC 

BASC has expressed serious concerns over a recent video from the Wildfowl & Wetlands Trust (WWT), which it claim is “misleading and factually inaccurate”. 

The video, published on 11 February, is based in a fictional game restaurant and implies all game meat is poisonous. BASC says it is damaging to the reputation of game shooting and food-related businesses linked with sustainable shooting. 

Garry Doolan, the association’s deputy director of communications and public affairs, said: “BASC has previously collaborated with WWT on conservation projects, and we are deeply disappointed by its decision to take this approach. This video is not only factually incorrect and misleading but also undermines the credibility of a conservation charity that positions itself as being evidence-based. 

“BASC considers that it is irresponsible for WWT to be dealing in rhetoric rather than concentrating on its scientific remit. The inclusion of species such as pheasants and grouse — neither of which are wetland birds — further highlights the lack of focus and accuracy in its messaging.” 

WWT chief executive Sarah Fowler was a guest of the sector-leading Eat Game Awards in 2024. BASC is considering the implications of the video and its potential impact on its relationship with the WWT.