Fiocchi aim to change perceptions of shooting sports

Italian ammunition manufacturers, Fiocchi, will attend The National Outdoor Expo (NOE) in Birmingham as they try to introduce new audiences to clay shooting.

Fiocchi’s presence at the NOE will be the first time they have showcased shooting sports outside of the sector. NOE attendance tops 20 000 with an even gender divide offering a strong opportunity to increase the involvement of girls and women in clay shooting, where they currently make up just 6% of participants.

The Fiocchi stand will offer a virtual reality clay shooting experience, chances for great value lessons as well as featuring key industry figures to help represent the sport in a positive light.

Marketing manager for Fiocchi, Jack Dennis told ST: “With active shotgun certificates at their lowest since records began, the industry can’t afford to compete over a shrinking market, we need to expand it.

“That’s why we’re taking action, engaging with the wider outdoor community to showcase shooting as an accessible, exciting, and rewarding sport.

“The biggest challenge we see is that clay shooting remains segregated from the wider outdoor sports world. We want to change that by bridging the gap and showing that shooting sports have a place in this space.”