British Shooting Show 2027: your complete guide

Game Gun, clay shot, deer stalker, pest controller or airgunner – whatever you shoot, there’s one weekend you can’t afford to miss. From 12 to 14 February 2027, the Great British Shooting Show returns to the NEC Birmingham, bringing more than 2,000 brands and the entire UK shooting world together in four heated halls. From a handful of chilly marquees in Newark in 2009, it has grown into the UK’s largest shooting show, and with exhibitors building bigger stands than ever, the British Shooting Show 2027 promises more to see, handle and buy than ever before.

Shotguns for game and clay shooters

There are thousands of new and used shotguns at the show, ready to buy. Beretta, Browning, Miroku, Zoli, Blaser and Winchester are among the big names exhibiting, alongside fine British gunmakers whose best guns are true works of art. Whether you’re a driven game Gun, a pigeon shooter, a wildfowler or a sporting clays fanatic, you can mount gun after gun and compare fit, weight and balance in minutes. Manufacturers are increasingly saving their big reveals for Birmingham, too – last year Perazzi chose the show for a global product launch.

Beyond the guns, cartridge manufacturers, clay trap makers and specialists in shooting glasses, hearing protection, clothing and accessories fill the halls, so you can kit out an entire season in one visit. Sporting Gun has its own game and clay shooter’s guide to the show.

Rifles for stalking, pest control and target shooting

Rifle shooters are spoilt for choice. From out-of-the-box factory rifles for deer stalking, pest control and target shooting to specialist custom builds, the range is vast, with thousands of new and used rifles for sale. Sako, Tikka, Sauer, Mauser, Blaser, Bergara, Browning and Winchester are all represented, and competition shooters can get up close with rifles from Accuracy International.

Pest controllers and keepers should head for the NGO gamekeeping area, packed with pest control and trapping supplies and located close to the National Gamekeepers’ Organisation stand – a natural meeting point for keepers from across the country.

Airgun ranges and zombie targets

The airgun area, known to regulars as Airgun City, is one of the busiest parts of the show – and you don’t just look, you shoot. Six of the biggest names in airgunning – BSA, Daystate, Weihrauch, Vector, Air Arms and Stoeger – are running their own ranges, with 38 lanes in total, each 27m long. Test a new PCP against a springer, get tuition if you’re new to the sport or take on fellow airgunners in range competitions.

This year the ranges come with a ghoulish twist. Zombie targets will be lurking downrange, waiting for a well-aimed pellet to send them back to the grave. Airgun brands exhibiting include Air Arms, AirMaks, BSA, Brocock, Daisy, Daystate, Gamo, RAW, Stoeger, Umarex, Vector and Weihrauch. Airgun World has the full airgunner’s guide to Airgun City.

Optics, thermal and night vision

Whatever you shoot, the optics stands are worth a long look. Fifteen brands will be on show, including ATN, Burris, Bushnell, DNT, Hawke, HIKMICRO, Kahles, Kite, Liemke, MTC, Nocpix, Pixfra, Pulsar, Schmidt & Bender and Swarovski. Compare scopes, binoculars and thermals side by side under the same lighting, and put your questions to the experts behind the brands.

The UK’s biggest shooting shop for three days

With stands fully retail-ready and show-only deals on offer, the NEC becomes Britain’s biggest shooting shop. Talk to the retailer and the manufacturer in the same conversation, compare rival products side by side and buy with confidence. It’s the ultimate antidote to buyer’s remorse.

Famous faces on three stages

For 2027 the show grows from one main stage to three, with rifle shooting and airgun shooting each getting a dedicated stage of their own for chat show-style interviews with famous faces from the sport.

Last year the main stage drew big crowds for actor Vinnie Jones, 28-times world clay shooting champion George Digweed and Olympic gold medallists Richard Faulds and Nathan Hales. The 2027 line-up is still to be announced, but expect guests of the same calibre.

On Friday afternoon, Mike Tindall, James Haskell and Alex Payne – the trio behind the podcast The Good, The Bad and The Rugby – take over the main stage with well-known names from television and the shooting world. All three are keen shots, so expect big laughs and real passion for the sport. Get there early to grab a good spot.

While you’re there, drop by and meet the Sporting Gun team, who will be at the show throughout the weekend to talk shooting and sign you up as a subscriber.

Great British Shooting Awards winners revealed

Friday also sees the winners of the Great British Shooting Awards announced. Sponsored by thermal imaging and night vision brand HIKMICRO, the annual awards will be hosted by the rugby and shooting mad trio Mike Tindall, James Haskell and Alex Payne. Last year the awards attracted more than 150,000 votes across 17 categories last year, and organisers are hoping to break that record. Follow @gbsawards on Instagram and Facebook, or keep an eye on ShootingUK.co.uk, to see who wins.

Planning your visit: opening times and tips

The show is open from 9am to 4pm on all three days. With hundreds of stands and thousands of products, allow at least a full day, and two if you can. Plenty of regulars arrive for the opening bell, leave at closing and still feel they’ve missed something. Wear comfortable shoes and bring a bag for your purchases.

The show falls on Valentine’s weekend, making it either the perfect date or grounds for divorce. Who needs wilting roses when you can spend 14 February debating over-and-under versus side-by-side, or which thermal offers the best value?

British Shooting Show 2027 tickets

The best value is to come for the whole show. If you purchase an adult ticket for all three days, entry costs just £21.65 per day. For a two-day pass, entry costs £24.97 and for a one-day ticket it costs £34.95. Children aged 8-15 cost £15 per day. Children aged under 8 go free on all three days. Free parking and a showguide are included with every ticket.

Getting to the NEC Birmingham

The NEC sits at the heart of the motorway network and is signposted from the M42, M40 and M6 – use the postcode B40 1NT. Birmingham International station and Birmingham Airport are right on the doorstep, and a free shuttle bus runs from the car park on all three days.

Retailers exhibiting at the show

Stock up with your favourite retailers, including:

• A1 Decoys
• Barbury Shooting Ground
• Braces of Bristol
• C2 Precision
• Cluny Country
• Cotswold Classic Arms
• Crackshot
• Crawley Surplus Store
• D.A.I Leisure
• Eastern Sporting
• Eastfield Gunroom
• Elderkin & Sons Gunmakers
• Foxholes Country Pursuits
• Giles Marriott
• Grovers Optics
• Mickley Hall
• Optics Warehouse
• Optics World
• Scott Country
• Shooting Supplies
• Solware
• Sportsman Gun Centre
• The Shooting Party
• Vector Air