“Year on year, we represented significantly more British exhibitors and the British Pavillion covered more square metres than in previous years,” said Ms Kimberley, who organised the marketing and logistics for more than 60 companies.

The trade fair is one of the world’s largest exhibitions of sporting guns, outdoor clothing and accessories. This year, 1,055 exhibitors attended with an international share of 70% of the market presenting their products to 31,000 trade visitors from more than 100 nations.

David Penn, of the British Shooting Sports Council, told Shooting Times the event’s popularity is a clear indication shooting sports are booming: “IWA 2008 was bigger than ever, and the variety and quality of firearms, accessories and clothing was outstanding. I was particularly impressed by the number of fine double rifles from Austria, France, Italy and Germany as well as from England.”

This event is a clear demonstration that shooting is flourishing, and anyone intending to attend IWA 2009 should allow at least two days for their visit to gain a proper appreciation of the riches on display.”

At the event, British exhibitors were kept busy

“We distributed nearly 5,000 recyclable carrier bags with our logo, UK exhibitors’ pocket guides and leaflets detailing a new online exhibition that will run several weeks after IWA has finished,” said Ms Kimberley.

“All of the exhibitors participating were very positive with regard to the number of visitors and potential new business, and with our clothing area now firmly established, the flow of visitors to the British Pavilion was constant.”

The rest of this article appears in 27 March issue of Shooting Times.

For more information visit IWA

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