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Brand boost for Perazzi UK

Perazzi UK will be showcasing its products during a series of demos, open days and masterclasses.

Perazzi UK is the new exclusive distributor for the world-renowned Italian shotgun manufacturer, supported by the Sportsman Gun Centre (SGC) Group. 

Over the past 60 years, Perazzi has forged a reputation for high-end shotguns, some of which have been used by Olympic champions, world record holders and some of Britain’s most discerning Shots. 

As part of the exclusive announcement, Perazzi UK will be organising a range of events to showcase its guns and allow customers to try them in various shooting disciplines. These events will include demonstrations, open days, competitions and masterclasses with Perazzi ambassadors and instructors. 

Perazzi sales manager Fabrizio Forti commented: “Perazzi UK, supported by SGC Group, is a well-established and respected company in the shooting industry, with a strong reputation and understanding of Perazzi’s potential in the UK market. 

“We are confident that SGC Group will be a great partner for Perazzi and will help us grow our presence and brand awareness,” he said. 

Gary Lamburn, SGC Group’s managing director, added: “Perazzi is a prestigious brand that shares our values of quality, innovation and customer satisfaction. We are looking forward to working closely with Perazzi and the exclusive dealer network to promote Perazzi shotguns and to provide our customers with the best possible service and experience.”