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Chelsea Bun puts lady Guns front and centre

At a pivotal time for shooting, with a growing need for diversity and inclusivity, the renowned women’s shooting club undergoes a rebrand.

The Shotgun and Chelsea Bun Club aims to revolutionise visibility for women shooting — and is rebranding to do so. The new group, Women’s Shooting Network (WSN), will be dedicated to bringing ladies in fieldsports to “the forefront of the industry agenda”. 

The rebrand comes at a pivotal time for shooting, with a growing recognition of the need for greater diversity and inclusivity. The WSN says it wants to foster an inclusive and accessible approach, providing a supportive and empowering environment for women of all ages and abilities to enjoy fieldsports. It also aims to “lead the way” by increasing levels of female participation and the visibility of women’s shooting within a wider sporting context. 

Georgina Roberts, Olympic Trap shooter for Team GB and director of WSN, said: “We are excited to unveil our new identity and mission as we strive to make constructive changes within and for the shooting industry. We have a strong vision for the future and how we can play a crucial role in educating the nation and creating a positive narrative about the shooting sports.” 

The Shotgun and Chelsea Bun Club was founded in 2011 buy Victoria Knowles-Lacks and was originally named for the cakes used to encourage women into shooting. Since Georgina bought the club in 2022, there has been greater emphasis on creating a platform for ladies to access fieldsports. Since its conception, the club has welcomed more than 22,000 members. 

As part of the relaunch, the WSN has organised a series of events, workshops and online sessions to educate and empower female shooters, as well as to drive increased participation. The group will also be working with industry stakeholders to ensure fair representation and co-create opportunities for women within the sport. 

It has invited women to join the rebranded community to “inspire change, break through the barriers or stereotypes and pave the way for more women to get involved”.