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Game meat now stocked in all four major supermarkets

Finding game in British supermarkets will be easier than ever, following the announcement that Morrisons will stock pheasant for the first time this season.

Three of the so-called ?big four? supermarkets, including Tesco, now stock pheasant.

A spokesman for Game-to- Eat, the Countryside Alliance campaign to increasing the eating and enjoyment of British wild game, said: ?The supermarket scene looks exciting for game this season. We are in discussions with Morrisons about providing in-store promotional support with a recipe leaflet that will feature one of the recipes from our new recipe booklet.?

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More good news for game meat came last month with the launch of the Game Chef of the Year competition.

The contest, which is open to chefs throughout the UK, requires entrants to submit a description of the preparation and presentation of their most exciting dishes.

Prizes include a night-time wild boar shoot in Sweden and a Gun on a shoot in the Lammermuir Hills.

Craig Stevenson, of sponsors Braehead Foods, said: ?There are chefs across Britain creating and serving game in imaginative and delicious ways. It is time their efforts were recognised. Game, with its many health benefits, was once a staple diet. We want to bring it back to that position of prominence.?

Finalists will cook in front of the judges at The Cook School Scotland on 30 January.

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More good news for game
The UK?s largest shooting organisation, the British Association for Shooting and Conservation (BASC), has stepped up its campaign to inspire people who would not normally eat game to give it a try.

BASC has revamped its game meat promotion campaign and re-named it the BASC Taste of Game Season. This was officially launched on 12th August and will run throughout the shooting season.

Events will be held across the UK as part of the campaign to encourage people to try game and to highlight the benefits of game meat as a local, wild and nutritious food.

They include a special game weekend at The Cuan, Strangford, Co. Down; a venison taster event at Hatfield Forest; a BASC Taste of Game Evening at The Griffin Inn, Fletching, near Uckfield, East Sussex; an ‘All in the Game Supper’ at Llanerch Vineyard, Hensol, Vale of Glamorgan and game tastings at Andrews Fish, Game and Poultry in Warrington.

There will also be a game seminar at Westminster Kingsway College in London, a grouse dinner at Fortnum and Mason and a game dinner at the City of London Club.

Other events around the country are listed on the BASC Taste of Game website.

BASC’s director of communications, Christopher Graffius, said: “BASC surveys have shown that half the population have yet to try game. They are missing out on one of the best elements of British food. BASC’s Taste of Game campaign aims not to preach to the converted but to take game to this who have yet to realise its benefits.”

Game meat is becoming increasingly popular and independent market researcher Mintel predicts UK sales will reach £84 million this year.

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