Perazzi finds new distributor
Fans of top shotgun maker Perazzi, the producer of the world’s number one competition shotgun, have been concerned about the iconic brand’s future in the UK. Last year its distributors were purchased by rivals Beretta in one of the biggest deals in the civilian firearms industry of the past 10 years.
A new distributor has at last appeared to take on Perazzi, along with wellloved rifle brands Bergara and Anschutz.
Artemis Outdoors has been formed by shooting industry veteran Mark Swift, who told ST: “It feels wonderful to be back in the thick of it, representing brands that I care passionately about seeing in the UK marketplace. It has been a difficult few months, but with the launch of Artemis Outdoors I believe we are now in a better position to support these wonderful brands in our market.”
Artemis Outdoors will also be selling ranges including wellthought- of Swedish technical clothing makers Pinewood and innovative tripod and accessory designers Nieload from Denmark.
This story first appeared in Shooting Times, Britain’s oldest and best-selling shooting magazine. Published every Wednesday, the 141-year-old title has long been at the coalface of the countryside, breaking the stories that matter to you. Subscribe here.