Supermarket chain Aldi has started stocking oven-ready pheasants in association with Taste of Game and DB Foods.
The move comes after Aldi teamed up with meat processor DB Foods and Taste of Game to stock oven-ready pheasants under the Brookfield Game brand.
The packaging of the Specialbuy pheasant will also feature a Taste of Game recipe for roast pheasant with an apple, cider, sage and cream sauce, developed by chef Jose Souto, senior lecturer at Westminster Kingsway College.
The oven-ready pheasant can be bought from Aldi for £3.99.
Annette Cole from Taste of Game said: “This is a wonderful opportunity to bring the great taste of pheasant to Aldi customers, some of whom may be trying it for the first time. Aldi is well known for giving customers great value for money and this partnership will suit customers’ taste buds and pockets.”
Ben Bayer, director of DB Foods, said: “We are approaching the end of the pheasant season and this is a great opportunity for people to stock up their freezers so they can be enjoyed all year round. We will be supplying quality pheasants while stocks last so make the most of this opportunity.”