The home of Shooting Times and Sporting Gun

Viking Arms: Sourcing the best gun brands in the world

Building a reputation for the best

Viking ARms

If you’re in the market for a new gun or rifle and want to have the confidence that you are buying the best for your discipline and needs, then you need to know about Viking Arms.

Over the past 50 years the company has built up a solid reputation for sourcing and distributing the best gun brands available, offering shooters innovative new features, value for money, proven engineering excellence or a combination of all three.

Viking Arms is the factory appointed distributor for these leading manufacturers of firearms and ammunition and customers can buy through its national network of gun brand stockists shown here. 

Brands represented by Viking Arms

Italian guns

Breda Zenith L

German guns


American guns

Mossberg, Ruger, Henry


Viking is perfectly placed to offer some superb choices of ammunition through its distributors. The company represents Lapua, Magtech, Sellier & Bellot and SK.


Viking is an authority on Leupold optics; scopes, binoculars, range finders, spotting scopes and mounts. Its knowledgeable team are ready to talk through the options and make well-informed suggestions.

A family run company

Viking was set up in 1965 by the late Geoffrey Brown and his wife Hilary. The pair had a keen passion for shooting sports and engineering excellence and over time Viking grew to become a very reputable sports gun distributor.

Today Viking is still a family run company.

Specialist dealers

Over the years the business has built up a network of specialist dealers who will help a buyer try out a particular gun and/or ammunition. Dealers also stock Viking-approved firearm and shotgun accessories, torches, lamps and lanterns and cleaning kit.

You can discover the Viking Arms dealers nearest you here.

Viking has a team of enthusiasts on the staff whom you can call if you have a particular query. All have a strong background in shooting sports in the various disciplines.

The staff’s depth of knowledge means that they know exactly what to look out for when they review new guns and rifles. This is shown by the product focus here, where Viking shows the features and durability of the products represented.

With such hands-on experience you will be confident that your gun and rifle choices are the right ones.

After-sales support

Viking is keen to ensure that customers can rely on the company for support with featured brands. As distributors Viking does not sell direct to the public – this is done through retailers. However all brands are supported with the Viking Warranty.

Contact us

Find out more about how Viking Arms can help you here.